Cooling solutions on display
As explosive growth in artificial intelligence computation pushes power consumption and server heat generation to their limits, cooling infrastructure that manages heat has emerged as a critical factor shaping the data center sector. Comprehensive water treatment technologies built on traditional industrial pump manufacturing capabilities, encompassing liquid cooling for high-density servers, coolant distribution units (CDUs) and digital predictive control, are coming to a specialist data center exhibition.
Global water solutions company Wilo will participate in DATA CENTER KOREA 2026, held from November 4 to November 6 at the aT Center in Yangjae, Seoul, showcasing a wide range of advanced cooling and water treatment solutions for AI data centers.
DATA CENTER KOREA 2026 is South Korea's only specialist data center exhibition covering design, equipment, construction and operation. It features next-generation IT infrastructure solutions, including cooling systems for high-density infrastructure, power equipment and data center infrastructure management (DCIM).
Brand strategy and lifecycle services
At the exhibition, Wilo will formally present its new Wilo branding and Korean-language logo to the public for the first time since its recent rebranding. It intends to move beyond its image as a manufacturer focused on individual pumps and fully reposition itself as a comprehensive water solutions company covering heating, ventilation and air conditioning (HVAC), water supply and digital monitoring.
In particular, Wilo has designated the cooling market for data centers, a critical component of AI infrastructure, as a core area of future growth and is accelerating development of next-generation water-based thermal management technologies. It will highlight solutions that combine high-efficiency pump hardware with precision control algorithms to respond actively to varying heat generation conditions in data centers.
To that end, it is strengthening technological collaboration with global liquid cooling specialists and CDU manufacturers while expanding cooperation focused on South Korean high-tech manufacturing lines, including semiconductor facilities, and large, high-density data centers.
It will also propose full lifecycle solutions that go beyond equipment supply to cover initial design support, on-site installation, commissioning and operational optimization. It plans to apply specialist engineering expertise to select the pumps best suited to on-site piping systems and use digital remote monitoring and data-driven predictive maintenance to improve data center power usage effectiveness (PUE) and support reliable, uninterrupted operation.
“As the spread of AI and high-performance computing (HPC) rapidly increases data center density, the reliability of cooling technology has become more important than ever,” said Jeon Il-seung, chief executive of Wilo Pumps. “Through this exhibition, we will demonstrate Wilo's accumulated expertise in precision cooling and water solutions and present engineering solutions optimized for the rapidly changing IT infrastructure environment.”
Original Korean article: Today Energy
English brief by Korea Wind Intelligence, koreawindintel.com
